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World Kindness Movement Blog

Say thanks, make someone’s day.

Singapore Kindness Movement will continue to use the symbol of the yellow gerbera daisy to affirm the kind Singaporeans around them.

Some 500 volunteers will be distributing yellow gerbera daisies in the heart of Singapore at Orchard Road.

A television commercial, print advertisements and collaterals revolving around the daisy have been developed for World Kindness Day. School assembly programmes inculcating the values of affirmation will also be conducted. 

    • #World Kindness Day
    • #singapore
    • #video
  • 7 months ago
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The idea behind the World Kindness Movement (WKM) crystallised at a conference in Tokyo in 1997 when the Small Kindness Movement of Japan brought together like-minded kindness movements from around the world. The WKM was officially launched in Singapore on 18 November 2000 at the 3rd WKM Conference.

The mission of the WKM is to inspire individuals towards greater kindness and to connect nations to create a kinder world.

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