Confectioner tries to spread a little kindness across the globe
Perfetti Van Melle wants to make the world a far better place
SHANGHAI - An Italian sweet maker has launched a series of activities to encourage Chinese people to practice random acts of kindness and undertake more personal social responsibility to make the world a better place.
Perfetti Van Melle Confectionery (China) Co Ltd (PVMCC) said the initiative was designed to promote charitable work from the heart to help those in need.
As part of the plan, PVMCC joined hands with nongovernmental organization 1KG.org to give books and candy to children in less developed areas of China such as Yunnan and Gansu provinces over the past few months. It also has open accounts at Chinese social networking sites and Sina Weibo to collect stories of kind acts.
“After several years of development we have seen a dramatic increase in productivity in our society. However, somehow people have become a little indifferent and apathetic toward strangers,” said Ma Limin, marketing director of PVMCC. “We must remember emotion and kindness are the most important elements that help us to maintain human relationships in society and support their growth.”
Read More : http://www.chinadaily.com.cn/cndy/2011-12/12/content_14248342.htm
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