• Recent posts
  • Articles
  • Events
  • Resources
  • Stories
  • Contact Us
  • Archive
  • RSS
  • Submit

World Kindness Movement Blog

Confectioner tries to spread a little kindness across the globe

Perfetti Van Melle wants to make the world a far better place

SHANGHAI - An Italian sweet maker has launched a series of activities to encourage Chinese people to practice random acts of kindness and undertake more personal social responsibility to make the world a better place.

Perfetti Van Melle Confectionery (China) Co Ltd (PVMCC) said the initiative was designed to promote charitable work from the heart to help those in need.

As part of the plan, PVMCC joined hands with nongovernmental organization 1KG.org to give books and candy to children in less developed areas of China such as Yunnan and Gansu provinces over the past few months. It also has open accounts at Chinese social networking sites and Sina Weibo to collect stories of kind acts.

“After several years of development we have seen a dramatic increase in productivity in our society. However, somehow people have become a little indifferent and apathetic toward strangers,” said Ma Limin, marketing director of PVMCC. “We must remember emotion and kindness are the most important elements that help us to maintain human relationships in society and support their growth.”

Read More : http://www.chinadaily.com.cn/cndy/2011-12/12/content_14248342.htm

    • #articles
  • 5 months ago
  • 5
  • Comments
  • Permalink
  • Share

5 Notes/ Hide

  1. chastity-sanders reblogged this from worldkindness
  2. worldkindness posted this

Recent comments

Blog comments powered by Disqus
← Previous • Next →

Portrait/Logo

About

The idea behind the World Kindness Movement (WKM) crystallised at a conference in Tokyo in 1997 when the Small Kindness Movement of Japan brought together like-minded kindness movements from around the world. The WKM was officially launched in Singapore on 18 November 2000 at the 3rd WKM Conference.

The mission of the WKM is to inspire individuals towards greater kindness and to connect nations to create a kinder world.

Need the latest news and developments of the World Kindness Movement? Follow this blog!

♥ Visit the official site
♥ Submit a story for the blog

Following

  • RSS
  • Random
  • Archive
  • Submit
  • Mobile
©2012 World Kindness Movement. This blog is maintained by the Singapore Kindness Movement Secretariat.

Effector Theme by Carlo Franco.

Powered by Tumblr